Overview
CREATIVES OF RESPONSIBLE EXPERIENCES
An open-source community-led set of tools that enables playful co-creation, designed to help women and nonbinary creatives in UX integrate ethical AI into their design processes.
This project was created during the span of two and a half months: May and June 2025, as the final project for my Master's in Design for Responsible AI.
Collective Agency
THE PURPOSE
I created CORE, currently an MVP, with the vision of growing into a platform that offers tools for women and nonbinary creatives to engage with ethical AI, supported by their teams and a global community.
CORE enables collective agency through shared experiences. It invites women and non-binary UX professionals to reflect, learn, and act together, centering co-creation and mutual support.
I believe that by learning in teams, participants build the confidence and skills to influence ethical decisions at work, shaping digital products that serve people and creating eco-conscious futures.
Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
A question I began asking myself a few months ago, while pursuing my master’s program, was: How can we make a culture of responsible innovation feel both possible and even fun? Especially in the everyday UX work I do with my colleagues.
Collective Learning
THE HOW
For this MVP, I created a first set of cards, just one of the many tools CORE will offer to begin integrating ethical AI into UX practice.
This first tool in the form of a card game is a starting point to help creative teams build language around ethical tech, reflect and strengthen their storytelling, and return to their work empowered to speak up, contribute, and lead these conversations with confidence.
The Process
Hypothesis
If women and nonbinary creatives in UX already design with human-centered values, then giving them practical tools supported by a community will help them integrate ethical AI into their workflows and take an active role in shaping responsible technology.
Rooted in Experience
THE PROBLEM
This work is rooted in my own experience and in the stories I’ve seen play out across creative tech teams.
Women and nonbinary people in UX are often at the center of building digital products but still find themselves overlooked, undervalued, or left out of key conversations. We help design the experience, yet are often excluded from the very decisions and conversations that shape it, especially when it comes to ethics.
Self-doubt and feeling unheard are common, especially when facing constant pushback from leadership or clients.
Advocacy for ethical choices is often met with resistance, even when it’s the right thing to do.
Data
THE PROBLEM
In the U.S., women in tech earn about 71 cents for every dollar earned by men with the same education. In Europe, the unadjusted gender pay gap is 25%. Women are consistently offered lower salaries at hiring and hold only 21% of executive roles in tech.
38% of women in tech are actively job-seeking, compared to 30% of men—driven largely by pay dissatisfaction.
Nonbinary professionals are even more invisible, as most companies don’t track or report their data.
Community Approach
THE METHODOLOGY - Informal Interviews
With the hypothesis in mind, and driven by my eagerness to start advocating for ethical AI as someone already shaping technology. I began having interviews as conversations with coworkers, formed a small sub-team within my innovation team focused on Responsible AI, and held 1:1s with other creatives.
I also joined group discussions at tech events for women and nonbinary people, like those organized by Ladies that UX (Barcelona chapter) and in other women-led creative communities I belong to.
THE METHODOLOGY - Surveys
To deepen my understanding, I shared my hypothesis in one-on-one conversations and also distributed a survey across communities I’m actively part of. A few key insights emerged:
Women and nonbinary creatives are genuinely interested in ethical AI. Many mentioned they’ve come across it on LinkedIn or heard about it from friends in the industry or colleagues, but it still feels too new, abstract, and hard to connect with their day-to-day UX work.